Some shoes light up, some have wheels in them, and some make you taller. Aside from that, shoes are fairly dull - where's the innovation? What's new? Luckily for Adidas and Nike, Alex has hundreds of ideas on how to improve the shoe - ones to make you shorter, a shoe that makes you sound different, a shoe to brand the ground you walk on!

If you want to send in your business idea, please email us at brainsontheoutside@gmail.com - we will send merch to everyone who writes in! Give us a review wherever you listen to your podcasts, follow us on Twitter @brainsoutside or on Instagram @brainsontheoutside, and please, please, please tell your friends!

Keep your brains on the outside xo